The initiative will give Jeep brand and music enthusiasts the opportunity to pre-order a one-of-a-kind, custom-built guitar crafted by Wallace Detroit Guitars using historic old-growth wood sourced from historic Detroit buildings.Ĭherrytree Music Company's rock group DETROIT DREAMERS created a custom track, "Dreamers," and accompanying visualizer to celebrate the launch of the initiative. Jeep® brand, Wallace Detroit Guitars and Cherrytree Music Company's DETROIT DREAMERS are joining forces to launch a one-of-a-kind, multi-faceted marketing collaboration. DETROIT DREAMERS held a special performance of "Dreamers" this morning for employees at the Mack Assembly Plant in Detroit.17, with the release of the Cherrytree Music Company's rock group DETROIT DREAMERS' new custom track "Dreamers" Co-branded campaign launches today, Sept.Jeep-branded custom Wallace Detroit Guitar is available for December holidays pre-order beginning today at guitars take approximately 90 days to build.Jeep® brand and Wallace Detroit Guitars collaborate on custom, licensed guitar crafted from old-growth wood sourced from historic Detroit buildings.Jeep® brand and Wallace Detroit Guitars launch custom guitar sourced from old-growth wood from historic Detroit buildings.
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